Lead Engine Proposal
Prepared by The Lindsey Effect  ·  for Antionette Williams

She lands on your site ready to build something. Then she leaves.

And you never knew she was there. No name. No email. No idea what she needed. You paid for that click — and got nothing back.

so let's stop letting her go.
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THE LEAK.

Right now your website has exactly one job: get her to "Request a Demo."

The handful of women who are ready today — they book. Good.

But everyone else? The one still scared. Still solo. Still wondering if a woman like her can really build a tax business of her own. She reads every word. She nods. And she closes the tab.

You spent money to bring her there. She left without a trace — and without an answer.

That's not a traffic problem. That's a leak. And leaks are fixable.

The Engine

We give her a real answer — and hand you the lead.

Interactive tools she actually wants to use. She gets clarity about her own business in two minutes. You get her name, her stage, her bottleneck, and the exact package she's ready to buy — captured, sorted, and routed to you while the moment's still hot.

Want to see it breathing? View the live working demo →

SORTED.
Choose Your Engine

Three ways in. Same soul. Different horsepower.

Lighter tools pull more women in and travel further. Heavier tools pull fewer, hotter leads who are ready to buy. Most clients start in the middle.

The Hook

Starter

One branded tool — the Income Ceiling Calculator — embedded on your site and built to be shared. Fast, low commitment, top of funnel.

Build
$1,500–$2,500
+ care plan $99–$199/mo
Most Chosen
The Qualifier

Growth

Calculator + Bottleneck Diagnostic, wired into your CRM and email, with the logic that sorts every lead to the right package. This is the one that actually qualifies her.

Build
$4,000–$6,000
+ care plan $500–$1,000/mo
The Full Engine

Authority

Everything above, plus the Build Your Tax Business Roadmap generator, a lead-nurture sequence, and ongoing optimization. Highest perceived value, hottest leads.

Build
$8,000–$12,000
+ care plan $1,500–$2,500/mo
Do The Math
A custom dev shop
$25,000+
Three months of waiting, then code you can't touch without paying them again.
This engine
Live in 2 weeks
Branded, done-for-you, hosted and maintained. Yours.

One reseller sale is worth $199 to $1,999. Land three and the engine already paid for itself. Everything after that is margin.

Then It Multiplies

Hand the same engine to your resellers.

Your whole model is helping women build their own branded bureaus. So we white-label this engine and let you give every reseller her own branded calculator and diagnostic — a tool that recruits clients and downline preparers for her.

Platform license + a small per-seat fee. Every reseller you sign becomes another reason to choose you — and another line of recurring revenue. Your offer gets stronger. The income compounds.

Before You Say "Not Yet"

You don't need a tech team.

We build it, host it, and maintain it. You never touch code.

You don't need to rebuild your site.

It embeds anywhere, in your brand, on your domain.

You don't need to wait for tax season.

It runs year-round and we tune it before the rush.

You don't need to gamble.

Start with one tool. If it's not pulling leads in 60 days, you don't go further.

MARGIN.

The women are already on your site. The only question is whether you keep letting them leave.

Pick a tier. We start this week and you're live in two.

50% to begin, balance at launch. Care plan billed monthly — one month free when paid annually. Your branded build is yours to keep. Ranges shown are scoped to final on a 20-minute call.